Whether you are looking for a new doctor or are looking for a new restaurant for a date night, the opinion of people that have visited there before you matters. How would they rate the service? What did they like there? What did they dislike there? Were they treated well?

Reviews are important, not only for the consumer, but for the business as well. In fact, about 95% of customers will read reviews about a business before making a purchase.

Customer Review Statistics

  • 95% of customers will read reviews before making a purchase. (Spiegel)
  • 72% of customers won’t take any buying action on a business until they have read the reviews. (Testimonial Engine)
  • Women tend to read reviews 90% of the time, while males read reviews 88% of the time. (TrustPilot)
  • 93% of customers will read reviews of local businesses to determine the quality. (BrightLocal)
  • When a product gets five reviews, the likelihood of it being purchased tends to increase by 270%. (Spiegel)
  • Every time a business sees a one star increase, that business sees a 5-9% increase in revenue. (Harvard Business Review)
  • When higher-priced items display reviews, the conversion rate tends to increase by 380%. (Spiegel)
  • 40% of consumers use Yelp’s review platform to read reviews. (Bizrate Insights)
  • 85% of customers would consider leaving reviews for businesses. (BrightLocal)

Online Review Statistics

  • 62% of consumers say they will not buy from brands that censor online reviews. (TrustPilot)
  • 76% of shoppers say they trust online reviews as much as personal recommendations. (BrightLocal)
  • 89% of consumers aged 35-54 say they trust online reviews as much as personal recommendations. (BrightLocal)
  • Review signals make up 15% of Google local pack ranking factors. (Moz)
  • Google is the most popular online review platform. (Bizrate Insights)
  • 57% of consumers use Google’s reviews platform. (Bizrate Insights)
  • The average local business has 39 reviews on Google My Business. (BrightLocal)
  • 48% of consumers only pay attention to reviews written within the past 2 weeks. (BrightLocal)
  • 56% of consumers read at least four reviews before buying a product. (Bizrate Insights)
  • 47% of all internet users say that they post online reviews at least once per month. (GlobalWebIndex)
  • 97% of shoppers who read online reviews from other consumers also read responses from the business. (BrightLocal)
  • 58% of businesses have received fake reviews. (BrightLocal)

Negative Reviews Statistics

  • 53.3% of customers expect businesses to respond to negative reviews within a week. (ReviewTrackers)
  • Only 5% of businesses have a Google average star rating below 3 stars. (BrightLocal)
  • 45% of consumers say they’re more likely to visit a business that responds to their negative reviews. (ReviewTrackers)
  • When a healthcare practice addresses a patient’s negative feedback, patient satisfaction doubles. (PatientPop)
  • 82% of customers actively seek out negative reviews. (PowerofReviews)
  • 95% of customers get suspicious of a rating if there are no negative reviews. (Reevoo)
  • 85% of consumers think that online reviews older than 3 months aren’t relevant. (BrightLocal)
  • Low rating on TripAdviros and Google have the largest negative impact on revenue for a small business. (Womply)

Reputation Management Statistics

  • A bad reputation may cost a company at least 10% more per hire. (Harvard Business Review)
  • 70% of employers use social media to screen candidates during the hiring process. (CareerBuilder, 2018)
  • 43% of employers use social media to check on current employees. (CareerBuilder, 2018)