The music industry is a highly competitive market. Standing out and branding yourself needs a lot of work. Creating an exceptional EPK is essential now to promote your music. It’ll help you market yourself between promoters, and make the right connections to grow bigger. So, let’s learn how to make an EPK.
What’s an EPK?
Electronic press kits, or EPKs, are online promotional resumes that represent your music or band.
An EPK is designed to target people who might be interested in working with you or writing about you and your music.
In other words, it’ll help you address booking agents, journalists, promoters, and many more people who are willing to make business plans with you.
Why’s EPK Important?
It’s important because it’s a simple and fun way to share your information and work with people online.
In the past, EPKs used to be in the form of PDFs and zipped files that were attached to emails. Of course, with so many links and downloads required, promoters were less likely to go through all the attached files.
Instead, an EPK presents all of your data in a convenient and interactive way. This is why many artists nowadays opt for this incredible method to share their art with the world.
How to Make an EPK
Creating an EPK is an extremely easy process. Yet, you’d want to do your best to present your story and music in the greatest possible way.
There are several methods to create and share your EPK. In the following section, we’ll take a look at some of them.
You can find lots of templates on music platforms like ReverbNation and Sonicbids. These music websites offer EPK templates where you can fill in your data to create your electronic press kit.
These templates are great because they include high-quality media. They also include a calendar setup that helps promoters know when you’re available for gig bookings. You’ll also get an online link for the template to share easily with others.
Alternatively, you can go for website creators such as Wix, WordPress, and Squarespace. It might take longer to set up, but it allows you to create a freestyle EPK that reflects your music identity.
Your Official Website
Another way to create an EPK is through your official website if you have one already. You can make it visible on the website home page by dedicating an icon or a link to the EPK page.
Just make sure you place the icon or link in an eye-catching place. You can also enable downloading, so it’d be available for journalists and promoters to print.
Use your social media accounts to share your EPK link. You can place it in the bio area so it’d be instantly visible.
Social Media platforms are now one of the first options to collect information about artists. Promoters and journalists will visit your accounts to know more about you.
By having your EPK ready on your account, you’ll make it easier for the right people to become more interested in your music and contact you for future work.
A file-sharing service, like Dropbox or Google Drive, can be a great option as well. This service enables you to host and share bigger sized files. Besides that, it allows you to organize and store all of your data in a safe place.
Also, it gives you the option to add and edit your EPK data in a much simpler way. This should be super helpful since you’d want to add more photos and news to your EPK as you progress with your music career.
Finally, it’s a smart move to print your EPK and have it ready at hand. You might surprisingly run into a business contact with whom you’d want to share your portfolio.
However, if you don’t like the idea, you can put the link to your online EPK on your business card.
What Should You Include in Your EPK?
The purpose of the press kit is to present almost all of the information related to you and your music. It should feature a well-written bio, news about your music and tours, catchy photos, and quality videos. So, let’s go through what you need to feature in your EPK.
Write a solid background about yourself and your music. Try to have a unique style in your bio writing. Something that balances between engaging and direct content. If you feel it’s too overwhelming, you can hire a music writer to do the task for you.
Add the contact information for yourself or your band. Place the phone numbers and the emails of the person who handles gig bookings, media, and press. In this part, you can also add your logo or slogan if you have any. It’ll be nice as a branding material for your band or music.
It’s recommended that you upload 3 to 5 of your best songs. If you can’t make up your mind, you can check the online ranking and the fans’ engagement to make a decision. Make sure you use high-quality MP3s; 320 kbps is the best option.
Add live performance photos, photoshoots, and band photos. Make sure you add high-res and low-res photos, as well as horizontal and vertical orientations. This way you’ll be providing diverse options for people with different preferences. The minimum resolution of the photo should be 600 px to make sure it’s clear enough.
Choose high-quality videos that show off your talent and skills. Include live shows and stage acts in addition to studio recordings. This way, promoters will catch a glimpse of your performance and might as well become tempted to book you for a gig.
Add a link to your official website and online stores where people can purchase your music, merch, etc. And don’t forget to add links to all of your social media accounts.
An EPK will make sharing your art with people a neat and smooth process. It gives you the potential to attract people to view your music resume. Now that you know how to make an EPK, you’ll hopefully have an edge over your competitors!