Are you looking to learn how to make money on YouTube? There are a few things you should know before spending your time, money, and effort to make videos.
What is YouTube?
YouTube is an American online video-sharing platform where users are able to view, share, comment on videos, while creators are able to upload and create their channel. Since its creation, YouTube has amassed millions of views from millions of people around the world.
How Do Creators Make Money on YouTube?
There a number of ways that creators are able to make money on YouTube.
YouTubers Can Enable Ads
Once the creator has passed the minimum threshold of being able to monetize their channels, the creators are able to enable YouTube to sell ad space on the creator’s videos.
Selling Merchandise and Promoting Their Own Projects
In addition to making money from selling ads on YouTube directly, many creators have found ways to monetize their followings by selling their own merchandise. Logan Paul created Maverick Clothing while other creators have found technology products to sell or even by creating their own ecommerce websites. For example Doug Demuro, the automotive reviewer, has launched his own website Cars and Bids with a co-founder. By mentioning the new platform during his videos, Cars and Bids has gained thousands of new viewers.
Many YouTubers have made millions of dollars by partnering with brands and promoting their products. For example, Mr. Beast typically has a sponsor for each one of his videos. Mr. Beast has worked quite frequently with the browser extension Honey and encouraged his viewers to check out what they have to offer.
Another revenue stream for YouTubers is through affiliate marketing. In the description of many YouTube videos, you’ll often see links to the type of equipment that the YouTuber has used to create their videos. The link will lead you to Amazon where you can purchase the exact chair or microphone that they use. For sending people to Amazon, Amazon will reward the YouTuber or “affiliate marketer” with a portion of the total sale.
How To Make Videos That Attract Viewers
Often times, videos made by creators tend to get lost somewhere in the thousands of other videos out there. You may think you have created a great video and the idea is worth pursuing, but then you forget to consider how you would advertise the video on YouTube. The good news is that you don’t need a lot of technical knowledge to be successful at making money on YouTube. Just find an interesting topic and promote your video through your social channels or even by using services that help with YouTube SEO.
Keyword and niche research will also help tremendously when uploading videos. The more you know about the keywords and niches you create videos for, the easier it will be to attract new viewers to your channel.