Facebook is one of the largest social media networks in practically every measure. Whether you like it or not, the social media behemoth — and soon-to-be forerunner of the metaverse — is a must-have for marketers. 

Ever since Mark Zuckerberg created Facebook in his dorm room at Harvard University, Facebook has become a worldwide phenomenon. 

So, how many people use Facebook in 2022? Because Facebook is the largest of all social networks, its algorithms, demographics, tools, and usage trends constantly change. 

Let's learn the current Facebook statistics to see how many people use Facebook in 2022.

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Facebook was founded in 2004 by Mark Zuckerberg and his college roommates at Harvard University, most notably Andrew McCollum, Eduardo Saverin, Chris Hughes, and Dustin Moskovitz. The social networking platform was initially launched as FaceMatch in October 2003 and then got renamed to TheFacebook in February 2004. It was initially only available to Harvard students to connect. 

TheFacebook eventually extended to other colleges in Boston and various Ivy Leagues and gradually expanded to universities across the US and Canada. By September 2006, the platform was rebranded as Facebook and was available to anyone over 13 years old who had a valid email address. The site rapidly grew to become one of the most influential and most valued social media companies in history. As of February 2022, Facebook had 71,970 full-time employees, starting with only 150 employees in 2006.

Where Does Facebook Rank in Social Media Popularity?

As of January 2022, Facebook is ranked as the second most popular social media app, with 14.8% of users 16 and 64. Whatsapp comes first, with 15.7% voting them the most popular app.

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General Facebook Facts & Statistics

Facebook's original mission was to connect the world, and since it launched, it has succeeded and grown in popularity. So, how many people use Facebook?

Daily active users (DAUs): DAUs were 1.96 billion on average in March 2022, up 4% from the previous year.

Monthly active users (MAU): As of March 31, 2022, there were 2.94 billion MAUs, up 3% over the previous year.

According to these statistics, around 37% of the world's population uses Facebook.

Global Facebook User Penetration Statistics

As of March 2021, Facebook's global penetration rate was 35.6%. With 71.3% using Facebook, North America had the highest active Facebook usage rate. Africa had the lowest Facebook penetration, with only 19.3% using the social media platform. Facebook is banned in China, which has impacted Facebook penetration across Asia. By 2026, the social network's audience is expected to reach 76.84 million people.

Now that you know how many Facebook users are global, you may be wondering how many people use Facebook in the United States. With 179.65 million members as of January 2022, the United States is the country with the second-largest Facebook audience. India is leading, with 329.65 million members. Only Brazil (130 million) and Indonesia (140 million) have more than 100 million active Facebook users.

Highest and Lowest Traffic Times on Facebook

Monday to Friday at 3 am and Thursdays at 10 am and 12 pm are the busiest times on Facebook. This is when most people engage with your content. Wednesday is the optimal day to post since you can target posts between 11 am and 1 pm when most people are online.

Weekends are the worst days to post content on Facebook, especially if you post after 8 pm or before 5 am, as these hours have the lowest interaction.

Lowest levels of Facebook engagement: The least amount of engagement occurs early in the mornings before 5 am and in the evenings after 9 pm.

Facebook has estimated that 135 million (5%) of its 2.7 billion monthly active users are fake profiles in 2020, and the social network claims to remove 7.7 million fake profiles per day.

Facebook checks spam signals and IP addresses to instantly block accounts before they are created.

Facebook monitors for evidence of malicious conduct and blocks them as immediately as they sign up, utilizing complex detection algorithms to look for patterns.

Facebook estimates that 5% of its 2.7 billion monthly active users are fake at any given time.

According to their estimates, there are 135 million fake Facebook accounts on the social media platform.

On any given day, the platform removes 7.7 million fake profiles. 

Official Monthly Active User Growth (Worldwide) 

According to data revealed in the company's most recent investor earnings report, Facebook's monthly active users have increased marginally over the last three months. In the three months preceding up to April 2022, the number of people who use Facebook each month climbed by around 24 million (+0.8%).

Facebook adds about 500,000 new user accounts or six new profiles every second every day. Furthermore, Facebook's daily active user growth rate is about 7.8% year over year, down from 12.9% in 2018.

Because Facebook only allows users aged 13 and up to access its network, the 'eligible' use rate will likely be more than these statistics show.

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Number of Active Facebook Users

Throughout 2021, Facebook continued to dominate total download numbers, with four of the top ten most downloaded apps coming from the social media platform. Facebook's total global downloads in 2021 were 416 million, a drop from 2020's 540 million downloads. 

India total Facebook downloads: 176 million

Brazil total Facebook downloads: 33 million

Top 10 Apps by All-Time Downloads (2010-2022)

The most downloaded apps between 2010-2019 were Facebook and Facebook Messenger.

Top 10 apps downloaded worldwide 2010-2019:

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Number of Facebook Downloads

Facebook Revenue Growth & How Much It's Worth

Facebook Inc, which controls the social media networks Facebook, Instagram, and WhatsApp, rebranded and subsequently renamed Meta at the end of 2021. This rebranding was part of a metaverse transition. 

Meta's revenue in 2021 was over $117 billion, up more than $31 billion from the previous year. The company's overall revenue has climbed by about $114 billion in the last decade. Meta's advertising revenue, which reached $114.93 billion in 2021, accounts for most of its profits.

As of May 13, 2022, Facebook is worth $517.56 billion.

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Facebook Revenue

How Much Time Do People Spend on Facebook?

On average, people spend 33 minutes every day on Facebook. Over a year, the average Facebook user over 18 will spend more than 9 days on the platform. In contrast, the average social media user spends 1 hour and 20 minutes each day on the platform. The average person over 18 will spend almost 19 days a year on social media.

We can better picture how successful social initiatives are at getting their audience to take the desired actions by looking at the interaction rate.

In 2019, Facebook live accounted for 35% of the platform's total use. In 2017, one out of every five videos on Facebook was a live stream.

By the end of the year, Facebook had over 3.5 billion live broadcasts.

Facebook is used by 57% of social media users in the United States to share content.

Facebook is used by 46% of social media users in the United States to watch videos.

Videos in square format receive 35% more views than videos in landscape format.

Compared to standard preloaded videos, live videos have six times the interaction level.

Compared to pre-recorded videos, Facebook live videos receive more than ten times the amount of comments.

76% of broadcasters prefer to use Facebook live to cover an event.

By age group, the percentage of Facebook users in the United States in March 2022 is as follows:

Female users aged 25 to 34 years old made up the largest group of Facebook users in the United States in March 2022, accounting for 12.8% of the social network's users. Only 1.7% of Facebook users between 13 and 17 years old were male.

Globally, women between 18 and 24 years old made up 9.3% of Facebook's demographic in January 2022, while male users between the ages of 25 and 34 years old made up the largest demographic group.

The following are the 20 most-followed Facebook pages as of March 31, 2022, with each amount rounded down to the nearest million followers.

How Many People Use Facebook

How Many People Use Facebook

General Facebook Facts & Statistics

Number of Active Facebook Users

Number of Facebook Downloads

Facebook Revenue

Key Facebook User Demographics

How Many People Use Facebook

How Many People Use Facebook

General Facebook Facts & Statistics

Number of Active Facebook Users

Number of Facebook Downloads

Facebook Revenue

Key Facebook User Demographics

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