Tired of posting the same old Instagram content? Looking for something that will add more life to any story or feed?

The answer to this problem could be as simple as uploading engaging and expressive moving stickers to any photo or video. This post will explain how to upload a GIF to Instagram.

With the help of GIPHY and other user-friendly apps, adding dynamic GIFs to any story has never been more fun or easy. They’re also a terrific business tool. Use them to make engaging Instagram feeds for clients, customers, and followers.

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GIFs (pronounced either ‘jiff’ or gif’) are moving images. 

So, if GIFs are animated, how are they different from videos? For one, there's a time limit. GIFs are usually15 seconds long.

Another factor is that GIFs repeat themselves on a continuous loop. The third difference between GIFs and videos is that GIFs don't have any sounds

What is a GIF?

Creating GIFs can be done using several websites or apps. While each may have different setups, they all create 15-second loops in .mp4 format.

There are several GIF-making websites available, but GIPHY can be used here as a template.

Click on any GIF to go to its detail page.

Click on the Instagram button under ‘Share It!’

Enter a valid email, then hit ‘Send.’

GIPHY will send a .mp4 version of the GIF to that email.

Download the file to a smartphone, then upload it to Instagram.

Here’s a list of the five best GIF-making apps. They’re all available in both the Play Store and Apple Store.

Pick any of these apps, then follow these steps.

Tap on the arrow that looks like a paper airplane to open the social sharing buttons.

Tap on the Instagram button, which will automatically open Instagram.

Two options will appear: add the GIF to the feed or story.

Choosing the feed will push the file into a post.

Choosing Story will push the file into the Story creation tools.

How to Upload a GIF to Instagram

Here are seven ways to make Instagram Stories GIFs more exciting and engaging.

Instagram Stories GIFs are a creative way to grab followers’ attention. Making texts stand out will grab their attention and keep them from merely skipping through.

It’s easy to find interesting highlights using keywords, such as ‘highlight,’ ‘stars,’ or ‘glitter.’ There’s also the option of mixing and matching to get the perfect highlighted texts for Instagram stories.

The best way to boost Instagram stories is to call attention to different elements. It keeps followers hooked and makes images and videos more appealing.

In the GIF search bar, type in various call-to-action keywords. A few examples include ‘link in bio,’ ‘sound on,’ or ‘swipe up.’

Another fun way to make things more enjoyable is to add arrows and other signs. They help navigate followers and viewers go from one slide to the next.

The norm is that for people to speed-tap through the stories. Rarely does anyone stop and take a second look. Unless, however, they catch a glimpse of something full of twinkling flashes and sparks. Only then will viewers do a double-take!

Pinning various Instagram Stories GIFs adds an element of surprise to any story. To pin a GIF means it pops up at a specific time and location in the photo or video.

Tap and hold the screen until a bar shows up at the bottom that says ‘pin.’ Move the GIF to where it should appear, then tap on the ‘pin’ icon.

To change the placement of the GIF, tap and hold it in place. Then, repeat the steps above. This is the best way to make sure the GIF pops up at the perfect time and place to keep followers engaged.

To change the size and direction, pinch or expand with two fingers. It’s the same as what normally happens when changing the size of standard Instagram Stories text or stickers.

Enlarging certain GIFs adds terrific effects, such as snowy backgrounds or stars that twinkle. Then, if it’s not in the right position, tap on the GIF to flip its direction.

The best way to add great dramatic features to any selfie is to use the GIPHY library. There are many options to choose from, such as hats, jewelry, and more!

This is a terrific way to show off the unique style and personality of an Instagram account. Try not to use it too much for fear of spamming followers!

One of the easiest ways to add impressive elements to an Instagram feed is by making them come to life. Try to add movement and little bits of animation to create a bit of amusement.

Remember to apply GIFs sparingly. Too much animation can be distracting for the audience. They can sidetrack them from the main message of the story.

Create GIFs for a branded element. They’ll help add an exciting touch, as well as brand awareness.

Good stickers can mean eye-catching inspiration for Instagram feeds by using either illustrations or video content. Just make sure the items are well-defined and visually sharp.

To make GIFs of any brand, it has to have a verified Brand or Artist page on GIPHY.


How to Make the Most of Instagram Stories GIFs

Ever since Instagram teamed up with GIPHY, they’ve been providing a wide range of appealing and exciting features. It’s a great way to boost a personalized Instagram account or brand. All it needs is a bit of creativity and imagination.

Besides GIPHY, there are other GIF-making apps that can make any story or feed interesting and fun. After reading this ‘how to upload a GIF to Instagram’ guide, it’s clear that the possibilities are endless when it comes to creating engaging and exciting Instagram stories.

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How to Upload a GIF to Instagram

What is a GIF?

How to Upload a GIF to Instagram

How to Make the Most of Instagram Stories GIFs

The Takeaway