Here are the optimum times to post content on Instagram each day for maximum engagement.
Your followers are starting their weeks off at work, college, or school. They don’t start engaging with Instagram until noon. 12:00 PM is when they start scrolling through their feeds.
The optimum time to post your Instagram content on Tuesdays is between 8:00 AM and 10:00 AM, these two hours are when there’s maximum engagement. Peak engagement is at 9:00 AM.
Generally speaking, Wednesday is the day when average engagement with all accounts peaks during the week. The sweet spot is around 11:00 AM.
Posting between 11:00 AM and 12:00 PM on Thursdays is your best bet for high engagement.
The weekend’s almost upon us and engagement is getting higher. The time window of high engagement is bigger on Fridays, being from 7:00 AM to 2:00 PM. However, the highest level of engagement comes at 2:00 PM.
You’re most likely to experience high engagement with your posts on a Saturday if you post early, around 9:00 AM.
If you’re going to post on the weekend, Sunday’s definitely the better option. Engagement is consistently high from noon until 8:00 PM, with optimum engagement coming at 7:00 PM.
How to Use This Information
Only use the information above as your sole guide If you’re new to Instagram and still don’t have sufficient historical data to go off of.
As you gain experience you’ll have more in-depth insights into your target audience’s behavior patterns on Instagram. You should adjust your choices on when to post based on that information.