We all get irritated by automated emails. We're less likely to believe that they will address our needs. Below are some tips to make subject lines look like they're written by a human.
Use a Personal Email
Instead of using a generic email address (e.g., email@example.com), use a personal email address from typical service providers.
You can also use your company's email if it includes your first name.
Make Minor Spelling Mistakes
Sounds weird, but intentional writing mistakes will catch the attention of your prospects. The error shouldn't tell you about your lack of language, though.
You can swap two adjacent letters on the keyboard. This should make it seem like you were in a hurry and compel the audience to click.
Use Small Caps
Capitalized subject lines look less human.
Use a Casual Tone
Think about the way you talk to a friend. "Quick questions" are a simple way to do it.
Mention Prospect’s Name
Research has shown that a prospect is 20% more likely to open an email when their name is mentioned in the subject line.
Hi [name], we reviewed last month's stats
[Name], double your views double with this trick
You can build trust if you mention that someone your prospect knows has referred you to them. If you have genuine referrals, add their name in the subject line.