You might have heard “ the customer is always right” and think customer service is about obeying the customers’ demands, no matter how rude or outrageous they seem. However, that’s not true.
"A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so." Mahatma Gandhi
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos
"The key is when a customer walks away thinking, 'Wow, I love doing business with them, and I want to tell others about the experience.'" Shep Hyken
“Customer Service is everything and anything that touches a customer—directly or indirectly. Customer service means servicing customers, and it's so much more than just solving problems or addressing complaints. Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today's increasingly cluttered and commoditized marketplace.” Joseph Jaffe
“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” Peter Drucker
“Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.” Rick Tate
“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” Jeff Bezos
"Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers, there is no company." Connie Edler
"Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans." Ken Blanchard
"People will forget what you said. They will forget what you did. But they will never forget how you made them feel." Maya Angelou