25 Customer Service Quotes That Will Change the Way You Do Business

Most business gurus tell you that excellent customer service is one of the most—if not the most—crucial factors in building a solid business.
We’ve gathered 25 customer service quotes to inspire you to give it your all, especially when you’re having a rough day and want something to keep you going.

Quotes About the Importance of Good Customer Service

Every successful business owner recognizes that customer service is an integral part of a company’s success. Great customer service will not only help retain customers and keep steady sales. It’ll also help you build a solid reputation, so you generate more sales.
Below are some quotes about the importance of customer service:
  • "Customer service shouldn't just be a department; it should be the entire company." Tony Hsieh
  • "Good customer service costs less than bad customer service." Sally Gronow
  • "If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune." Jim Rohn
  • “Sales without customer service is like stuffing money into a pocket full of holes.” David Tooman
  • “You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” Jerry Fritz
  • “Customer experience is the next competitive battleground. It’s where business is going to be won or lost.” Tom Knighton
  • “Being on par in terms of price and quality only gets you into the game. Service wins the game.” Tony Alessandra
  • “It takes months to find a customer… seconds to lose one.” Vince Lombardi
  • “A satisfied customer is the best business strategy of all." Michael LeBoeuf
  • “Courteous treatment will make a customer a walking advertisement.” James Cash Penny

Quotes About the Real Purpose of Customer Service

You might have heard “ the customer is always right” and think customer service is about obeying the customers’ demands, no matter how rude or outrageous they seem. However, that’s not true.
Customer service is about listening to the consumer's problems and trying to prevent the same problem from happening again.
Here are some quotes capturing what customer service is all about:
  • "A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so." Mahatma Gandhi
  • “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos
  • "The key is when a customer walks away thinking, 'Wow, I love doing business with them, and I want to tell others about the experience.'" Shep Hyken
  • “Customer Service is everything and anything that touches a customer—directly or indirectly. Customer service means servicing customers, and it's so much more than just solving problems or addressing complaints. Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today's increasingly cluttered and commoditized marketplace.” Joseph Jaffe
  • “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” Peter Drucker
  • “Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.” Rick Tate
  • “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” Jeff Bezos
  • "Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers, there is no company." Connie Edler
  • "Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans." Ken Blanchard
  • "People will forget what you said. They will forget what you did. But they will never forget how you made them feel." Maya Angelou

Quotes About the Importance of Customers’ Experience

Every business will inevitably make mistakes and face angry customers. However, it’s vital to take it as a learning opportunity and prevent the same incidents from happening again. One bad customer experience can shut down an entire franchise.
Here are some quotes from business experts explaining the importance of a customer’s experience and how to exceed their expectations:
  • “I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better.” Elon Musk
  • “Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” Zig Ziglar
  • “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” Richard Branson
  • “You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.” Marc Benioff
  • “Your most unhappy customers are your greatest source of learning” Bill Gates


Excellent customer service is not just a job; it’s a mindset that helps in establishing successful and thriving businesses.
Even if you don’t work in customer service, you can still use its principles when dealing with customers of any kind. Having a positive attitude and trying to help others will always be rewarding.
So, whenever you lack motivation, check these customer service quotes to shift your mindset, so you become a better version of yourself.