Each social media platform has its own varied user base. When we look at Facebook for example, India accounts for the most users on the popular network followed by the United States and Indonesia. When we look at Twitter, we find that the predominant users are from the USA with 76 million active users here followed by 58 million active users from Japan. Every network has its own front runners for a demographic of a worldwide population.
The age groups on social media range greatly as well with 45% of seniors aged 65+ accessing social media regularly, 73% of potential users aged 50-64 accessing social media regularly, 81% of potential users aged 30-49 using social media regularly and 84% of potential users aged 18-29 accessing social media regularly.
When we dive deeper into statistics on Facebook, we find that 77% of users are women, 76% of them earn 30-50k a year and 73% of the users have a college education. The majority of users on the platform also live in urban or suburban environments with 70% of the user base logging onto this network from a city broadband connection.
Instagram features slightly different demographic statistics with income statistics being varied and only 49% of users being college graduates. 47% of the userbase on Instagram has an income higher than 75k making it one of the most promising for reaching out to a luxury audience. It is also one of the youngest demographics in a social network with 71% of the users being aged 18-29.
As we dive deeper into the vision of who the average social media user may be, we begin to see more on the average ages, backgrounds, geographics and more on the majority of the users that are on each of the main networks. Using this data, marketers can find the best platform that they can use as they are targeting their products or launching new advertising campaigns.