TikTok is the newest addition to the world of social media platforms. Despite having just been launched in 2016, TikTok has seen incredible growth in popularity, with over 100 million active monthly users in the United States alone. 

While TikTok’s primary target demographic is Gen Z, the platform's popularity has expanded to include Millennials and also, to a lesser degree, Gen X and Boomers. 

Tiktok is now a widely used platform by both business and personal users alike, rivaling industry giants like Facebook and Instagram.

Whether you’re thinking about joining TikTok and wondering how to build your profile from the ground up, or you’re an existing user who would like to increase their reach and follower base, this article is for you. Here are some of the most important tips and tricks to help you gain more followers.

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While the idea of creating content that suits everyone’s different tastes may sound appealing, it’s never the way to go on TikTok. By trying to appeal to everyone, very few of your videos will actually reach the right audience and find success.

Identify your target audience. Think about what their demographics, locations, and interests are. Be specific and go niche. This will help you create the type of content perfect for users with these particular interests, which will land you not only many followers but also the right kind too.

Identify Your Target Audience

Having a regular posting schedule that your followers can rely on is key. Whether it’s daily, once, or twice a week, it’s important to keep a dependable posting habit so that your followers know when to expect new content and be there for it.

It’s also important to post at the right times of the day. Experiment with posting at different times and monitor the hours when you get the most engagement. 

TikTok algorithms will better rank your videos if you get more engagement right after posting. Generally, the best time to post is when your audience is most likely to be online.

Be Consistent With Your Posting Habits

Captions work as a brief description of your videos and they should serve to entertain or give your followers an idea of what they should expect from the videos. A good caption should be creative, engaging, brief, and to the point.

Captions should also contain relevant keywords to your videos, as it will make your videos easier to find when users search for keywords they’re interested in. 

When writing a caption, you should think like a follower. How would you search for videos? What would you find entertaining?

Write Engaging Captions and Use Keywords

Using hashtags is one of the most important tools you have as a content creator on TikTok. Hashtags make it easy for users to find collections of videos they’re interested in using the right keywords. 

To help grow your TikTok audience, use a combination of tending, branded, business-specific, general, and original hashtags. 

However, you shouldn’t just throw in a soup of hashtags at the end of your caption hoping that more hashtags mean you’re more likely to be discovered. TikTok has its algorithms actually work against your videos that way. 

The way to go is to use hashtags strategically by including a couple of popular ones paired with some unique ones. Also, hashtags should always be relevant to your video content.

Use The Right Hashtags

If there’s just one golden rule to gaining more followers, then this must be it: videos you create must always provide value to your followers. 

When we say provide value, it doesn’t mean that your content has to be serious. The value you provide can sometimes be something as simple as a little comedy bit. Your videos should always aim to educate or entertain, and sometimes, they can do both simultaneously!

You should always ask yourself, “What value is this video providing for my audience?” before posting. 

Remember that even if it may not always seem so, people watch videos to get something (entertainment, comedy, knowledge, etc.) out of them.

Create Content of Value

While TikTok lets you create videos that are up to a minute long, the attention span of social media users is usually very short. 

You should usually aim to create shorter videos that are re-watchable, allowing their view count to rack up and making them easier to rank up and potentially trend.

Also, this might sound like a no-brainer, but high-quality videos have a better chance of being viewed. Avoid blurry and grainy videos and always aim to record in high quality.

Create Shorter High-Quality Videos

TikTok allows users to search for videos using specific audio, like music, voiceovers, sound effects, etc. 

You should always consider using popular sounds on TikTok to give your videos a higher chance of being viewed.

Use Music and Sounds

TikTok is all about trends. If you want to increase the chance of your videos being seen and ranked higher, you should always be aware of the latest trends and leverage them as soon as they arise.

However, it’s also important to remember the first tip we explained: stay niche and relevant to your target audience. Just because something is trending, doesn’t mean your audience will enjoy it. 

The key here is to find trending content relevant to what your audience is interested in and jump that wagon.

Stay Up to Date With Trends and Leverage Them

Of all the social media platforms, TikTok is genuinely the most “social” of them all. Keeping a conversation with your followers or other users is a great way to be seen and followed. You should always respond to comments on your videos and engage with your followers. 

Better yet, comment on other people’s videos too, especially popular ones. You never know when someone might like what you have to say and decide to check your content out.

You should always engage with other TikTok content creators. Participating in their challenges or leaving them a simple “nice video!” is a sure way of networking and getting more followers.

Always Be Responsive and Engage

Sharing your TikTok URL on your Instagram, Facebook, Pinterest, YouTube, etc. is a great way to gain more exposure and, in turn, more followers.

You could also use your online presence to share and promote your TikTok videos. One of the most popular strategies used is sharing your videos with TikTok’s watermark on Instagram reels. 

With the two having similar formats, it could help you land potential followers who are interested in your content.

Cross-Promote Your Videos on Other Platforms

TikTok is a very active and engaging medium that is brimming with creative content and videos for every taste.  

While there’s no one-size-fits-all approach to getting more followers, using these tips should be a great place for you to start and then develop your own strategy as you go. The golden rule is to always create content of value and stay relevant to your target audience.

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