TikTok is the newest addition to the world of social media platforms. Despite having just been launched in 2016, TikTok has seen incredible growth in popularity, with over 100 million active monthly users in the United States alone.
While TikTok’s primary target demographic is Gen Z, the platform's popularity has expanded to include Millennials and also, to a lesser degree, Gen X and Boomers.
Tiktok is now a widely used platform by both business and personal users alike, rivaling industry giants like Facebook and Instagram.
Whether you’re thinking about joining TikTok and wondering how to build your profile from the ground up, or you’re an existing user who would like to increase their reach and follower base, this article is for you. Here are some of the most important tips and tricks to help you gain more followers.