With the right tactics, it's easy to increase your Twitter followers, but it won't happen overnight. So, along with patience here are eight simple tricks to grow your followers:
It Starts With Your Profile
You must make the first glance of your profile interesting enough for people to stop and check it out. This step requires little effort but is very effective, and here's how it's done:
Select high-resolution photos that represent you or your brand. Photos of poor quality or that have been cropped give an unprofessional look to your profile.
Profile picture to 400x400 pixels to ensure that it looks good in Twitter's circular format.
Header to 1500x500-pixel-wide image.
An inclusive bio: When people visit your profile, they’d want to learn more about you or your brand, so make sure the info is there. Twitter's bio is 160 characters long and should be used to inform users about what you do.
Since Twitter's bio is searchable, use this opportunity to include keywords and hashtags related to your business.
Aside from the bio, you should include your address, website, and phone number if possible.
A clear username: The username you select must represent your brand. The username, along with the profile picture, is the only thing that appears on people's timelines. That's why choosing a clear name is just as important as selecting a clear profile picture.
Stay Active, Tweet Regularly
Posting regularly will maintain your brand presence by keeping your current followers engaged, which is bound to attract more followers.
It's recommended that you tweet one to five times per day. Of course, if you can do more, that's fantastic, but if not, these figures will get you there.
The good news is that there are multiple tools available to help you manage your tweets. With the help of these tools, you can schedule when to post each tweet so that you don't have to manually post them.
Add Visuals to Your Content
Include visuals in your content whenever possible. According to Twitter, 97% of users focus on visuals, so they provided us with simple guidelines for selecting the right ones.
Aside from attracting new followers and engaging existing ones, visuals allow you to say more. You see, the character limit for tweets is 280, so a picture or a short video can help you add more words to a single tweet.
Make Good Use of Hashtags
Hashtags are a terrific way to boost your visibility and hop on trends. However, don't overdo it; use one to two hashtags per tweet, because a tweet showered in hashtags looks cheesy and unprofessional.
You can use trending hashtags in your industry, popular hashtags recommended by Twitter or create your own.
Maintain High-Quality Content
If your followers didn't find anything of value, there's a high possibility they'll hit the unfollow button. That said, make sure that every tweet you send is informative in some way.
For instance, consider sharing:
Most importantly, stay up to date and always check the explore page for trending topics. You can even use keywords and hashtags to find out what's trending in your industry.
Boost Visibility, AKA Engage
This is where you build a solid follower base, by constantly engaging and interacting with them.
Engagement is one of the factors that’ll cause you to appear on Twitter's algorithm. This, in turn, will increase your exposure in users' feeds.
Here are some great examples of how you can engage and interact with users:
Making polls, asking questions, quizzes, games, etc
Liking and responding to comments, retweets, and mentions
Responding to direct messages (79% expect a response within a day of reaching out)
Participate in and host Twitter chats
Tagging non-competitors and commenting on their accounts
Adding memes and popular hashtags to your tweets
Yes, this saying also applies to posting!
Choose the best times to tweet, which are the times when your target audience is known to be active. This varies depending on the audience, but UniClix algorithms were able to give us an estimate for those times:
Best time to post:
Saturdays and Sundays: 9 a.m. to 1 p.m
Monday through Friday: 8 a.m. to 4 p.m
Best days to post: Tuesdays and Wednesdays
However, if you have a global follower base, then you need to post content throughout the day to accommodate different time zones.
No Limitations, Just Threads
Create threads instead of limiting yourself to the character limit of a tweet. Divide your story into multiple series and link them together by numbering each series at the beginning of each tweet.
The better the story, the more likely people will be interested in it. Moreover, because the thread comprises several tweets, the odds of it being seen are increased.