The following steps are pretty hands-on and it’s best to work on each one right away. The process to start a blog begins with the conception of the idea.
Step 1: Answer the Existential Questions – What, Why, Who?
Standing out in the crowded cyberspace of blogging means that you should add something special to the mix. This is often what a person knows best or likes best. This also makes it much easier to create content day after day without running out of ideas or getting bored.
Here are some of the essential questions that need to be answered early on:
What are the fields that you have real expertise in?
What are the interests that you pursue the most?
Why do you want to write about these topics?
Who might be interested in reading these articles?
The answers to these questions would make the transition to the next step a breeze.
Step 2: Give the Blog a Name, a Face, and a Personality
Creating the blog has a bunch of technicalities, but once we break them down, they become quite manageable.
Picking the Right Name
The name of the blog should fulfill three requirements: it should be catchy, clear, and concise.
The world of online content creation is all about getting the attention of possible readers. To do that, titles should be catchy. This isn’t the same as running with clickbait though. Being creative is very different from being deceptive, and the readers will respond to each in kind.
A clear name reveals the contents of the blog even before the readers click on it. Additionally, this would bring in the right kind of traffic.
Finally, being concise is always a plus, as people could spread the word about the blog verbally. Advising a friend to read something interesting or useful in a blog is a great way to increase its organic reach. And it would be easier to run a search if the name isn’t too wordy or complicated.
Moving on to Aesthetics and Cosmetics
At this point, the concept is like drawing a rough sketch. The final details aren’t important, and the full focus should be on blocking in the main shapes.
The suggested name of the blog, the intent, and the target audience would dictate the way the blog should look like. Writing about food is very different from writing about movies, and they’re both a far cry from writing about doing business after 50.
Choosing the general look, colors, divisions, and whether or not multimedia would be included, are all points that should be decided at this stage.
Selecting the Correct Vibe
The ‘vibe’ is the tone, energy, and cultural appeal of the blog. This has to do with the kind of crowd you would like to attract.
The more specific bloggers get the better. They should gather as much information as possible about their target audience. But of course, without being intrusive or violating anyone’s privacy.
This works best when the bloggers write about what they know best. A college professor, or student, writing about education would do much better than an outsider taking on the same job.
Step 3: Find a platform
Wordpress hosts around 40% of all content. Some people go for Wix, Squarespace, and a bunch of other free unknown hosts.
Two considerations are at play here:
Admittedly, WordPress is hard to work with, especially for bloggers who are just starting out. However, it’s the platform that often garners the highest engagement and traffic. The opposite is true for fancy and more user-friendly sites.
Finding the platform that would host the blog is a big step. Next, the blogger needs to select a domain name. This is the URL of the blog, and usually, it's derived from the blog’s name.
Step 4: Optimize the Blog for Smartphones
A huge chunk of people use their smartphones in browsing, even if their PCs or laptops are nearby. That’s why the blog needs to be optimized for mobile phone reading.
The best way to do that is to test a few font types and sizes and see which ones look best on the phone’s screen. Also, the navigation between the various parts of the website should be checked for any bugs or snags.
Step 5: Write the First Blog Post
Having done all the necessary work now is the time to write the very first blog post. Back in the day, the quantity was everything. This isn’t the case anymore, and high-quality long-form articles are far more appreciated.
The reach and engagement of the first few blogs might not be too high, but this shouldn’t be a reason to stop. Diligence and consistent effort pay off.
Step 6: Add Multimedia and Make It Glam
In our day and age, visuals are everywhere. And readers naturally expect to see some audiovisual content in the blogs they follow.
Making a blog look vibrant and visually attractive isn’t difficult at all. A few strategically placed youtube links are often good. Even better, the blogger can appear in person by adding a podcast segment.
Step 7: Spread the Word
Blogging can sometimes feel like talking to a wall unless the writer puts in a little effort to expand its digital reach.
There are many ways to ‘market’ or promote content online. Both organically and by using sponsored ads. We prefer smart ways of spreading the word through various social media platforms.
It’s advisable to focus on one social media platform that matches the blog’s message. This is often better than overstretching across all media.