The first thing you need to do is to plan your podcast. This step shouldn’t be rushed, as it determines the long-term success of your podcast. Take your time deciding on four important aspects:
The topic of your podcast.
The name of your podcast.
Your podcast’s format.
The length of the episodes, and their publishing schedule.
Find an Engaging Topic
It’s true: you could have a podcast about anything. The real trick comes in making it interesting to your audience. So, pick a topic that you’re passionate about. Your enthusiasm would pull the attention of your audience and help you build a strong connection with them.
It’s also important to avoid general topics. The more specific your niche is, the easier your audience will find you through search engines.
For example, you shouldn’t have a podcast about sports. Instead, having a podcast about baseball is a good idea. And having a podcast about your favorite baseball team is an even better idea.
Name Your Podcast
Picking a good name is your way of building an audience. Similar to picking a topic, your name shouldn’t be general either. One reason is that no one would be searching for a random name. You might become almost invisible to your audience.
A second good reason, when people do come across your podcast, they won’t know exactly what you’re doing. So, not many people would develop an interest in listening to your podcast in the first place. In short, get a catchy name that addresses your topic and you’re good to go.
Find the Perfect Format for Your Topic
After deciding on your topic and your name, now is the right time to choose a format. Your podcast’s format is how you present yourself to your audience. There is no right or wrong format as long as it doesn’t contradict your topic.
Some podcasts are in video format, while others are in audio format. You could solo host a podcast, or do it with a co-host, or multiple hosts.
Here are some of the most common podcast formats:
Interview style podcasts
Determine the Length of Episodes and Their Publishing Schedule
Podcasts could be as long as audiobooks, or as short as 20 minutes. You could publish them daily, once per week, bi-weekly, or monthly. Many people would argue that a one-hour podcast posted once a week is optimal to maintain a consistent audience.
However, before you decide on the length of the episodes and the publishing schedule, ask yourself three questions:
Are you doing the podcast as a hobby or is it going to replace your full-time job?
Is your topic rich with content?
For how long will your audience listen before they get bored?
The length and frequency of your posting should only depend on your availability and the type of content you’re producing. Only produce high-quality content and do what you’re comfortable with.