How To Start a YouTube Channel

There are approximately 1.9 billion YouTube viewers worldwide currently. A good amount of them would be browsing and checking out is there any new content? While another huge group would be searching for a specific video, tutorial, or old song.
The possibilities of finding a decent following amid these billions of users are encouraging. However, this depends on how far one can stand out and be heard in the middle of the crowd.
YouTube has many perks, from promoting a blog, marketing affiliate products, showcasing talent, to becoming a socially recognized influencer. Yet, many people are apprehensive about taking the first step.
This doesn’t need to be a roadblock though. And knowing exactly how to start a YouTube channel should make the journey exciting and fun.

7 Easy Steps to Start a YouTube Channel

Starting any project with a clear action plan makes it much less daunting and far more enjoyable. The following steps are a tried and true process to create a successful YouTube channel.

Step 1: Get Over Stage Fright

Most people get scared of standing on a stage and facing an audience. Interestingly, even top athletes who aren’t rattled by extreme sports get totally jittery whenever the spotlights are on them.
Furthermore, few people like to make live conferences and see themselves on the screen. Thus, despite the ease of starting a Zoom meeting, many folks would rather commute two hours and have a real meet-up.
Stage fright is a very real issue, even for professional performers. It’s nothing to take lightly or dismiss. However, like many successful speakers, actors, singers, and music players, it can be overcome.
Being at ease in front of a camera is the first real step in creating a YouTube channel.

Step 2: Create a Catchy Name

When it comes to online content, always aim for catchy, concise, and clear.
This applies to a YouTube channel name, the title of a blog, or the description below the thumbnail of a video. It’s the best way to attract attention and stay in viewers’ minds.
Some folks do a little wordplay or change the spelling of a name to make their label stand out. But this doesn’t always work out as intended. The rules of creating a brand name apply perfectly here, and it would be best to follow them.

Step 3: Start with a Practical Setup

Expensive gear is an idea that frightens even the most courageous folks! Simple math often adds up to hardware and software costing thousands of dollars. And that’s naturally hard on any wallet.
There are ways though to start without deep pockets. In fact, many successful Youtubers made their first videos using only their smartphones. An economic setup is quite possible, and there are many resources that detail what, where, why, and for how much.
A pro tip is always to invest in good sound equipment. Viewers can tolerate a sub-par image, but the sound is non-negotiable.
Some say that the next item on the list is lighting, but the surroundings definitely take precedence. A neat and visually attractive setting increases engagement beyond expectations. The lighting and camera quality are absolute essentials, but editing can make up for any mess-ups there.

Step 4: Learn How to Shoot and Edit Video

YouTubers should be well acquainted with the processes involved in shooting and editing videos. Even if they would outsource or hire someone to carry out these tasks, a broad knowledge of the basics makes a huge difference.
There are many physical and online courses, free and paid, so the options are endless. It’s also important to see what the pros are doing and learn from them.

Step 5: Do the Messy Start

Learning the ropes is great, but nothing beats hands-on experience. The first few videos would almost definitely look messy, but that’s no reason not to try. Waiting for perfection hardly increases anyone’s skills.
It’s a little reassuring that the first 10 videos rarely get any viewings at all! This means that there’s plenty of room for rehearsing and experimentation.
Making a habit of shooting videos daily, or at least on a weekly basis, is essential to building up a YouTube channel.

Step 6: Make a Content Strategy and Plan

To get any business, project, or creative endeavor up and running, there should be a roadmap that guides the daily work, as well as the future steps. Content strategy and content plans act as these essential compasses.
A YouTube channel with a solid presence in cyberspace needs a blueprint of at least the following:
  • What should be posted?
  • How often?
  • Who’s the target audience?
These plans aren’t written in stone, and they need to change constantly in response to viewings. There are many ways to measure the reach and impact of this content, and it’s best to know how to use this data wisely.
The first 200 videos rarely become viral, but there are some indicators of what keywords, topics, interests, demographics, and niches get the highest engagement. Focusing on what works and which communities are more active can boost the growth of the channel.

Step 7: Keep Creating Interesting Content

When it comes to audiovisual content, quantity and quality are both important.
It takes around 150 videos to reach 1000 subscribers. This might sound like a mission impossible, but the good news is that things speed up a lot from that point onwards.
Additionally, creating more content polishes the YouTubers’ skill set, and makes the upcoming content much better than where things started. The community of followers also takes shape over time. And their interests and needs might well affect the direction of the channel.


Creating content on YouTube is similar to starting a real business or getting a dog. It’s a full-time commitment that takes time, effort, and care. Moreover, the results aren’t always encouraging, or even fair. Still, millions of people become huge on that platform.
Success in Youtubing is much like success in any other endeavor. It takes patience, resilience, and consistency. But above all, it needs to be a passion project.