Reddit User And Demographic Stats (2022)
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Are you a marketer looking to understand the Reddit user? Do you want to know what demographics they fall into and their interests? As of October 2021, the answer is 52 million daily users. That's a huge number, and it's only grown since then. But who are these users? What do they do on the site? And what kind of things are they interested in?
In this article, we'll look at some interesting statistics about Reddit users and demographics. We'll see just how diverse the userbase is, what kinds of content are popular on the site, and how much time users spend on it every day.
So sit back, relax, and let's take a deep dive into the world of Reddit.
Reddit Facts
What Is Reddit?
Reddit is a social news and entertainment website where registered users submit content in the form of either a link or a text ("self") post. Other users then vote the submission "up" or "down," which is used to rank the post and determine its position on the site's pages and front page.
Submissions with more up-votes appear towards the top of their subreddit and, if they receive enough up-votes, ultimately on the site's front page. Regardless of whether a submission reaches the front page, all submissions are available to be viewed by anyone who visits the site.
When Was Reddit Made?
Reddit was founded by Steve Huffman and Alexis Ohanian in 2005. Condé Nast Publications acquired the platform in 2006. Reddit became a direct subsidiary of Condé Nast's Publications in September 2011.
Reddit Demographics And Users
Research shows that Reddit is an excellent platform with most users. Here are some latest Reddit statistics:
How Many Monthly Active Users Does Reddit Have?
As of 2019, Reddit had 430 million monthly active users (MAUs), showing a growth of 30.3% compared to the year before. Though Reddit has recently shifted its focus from monthly to daily active users, plenty of historical data is available on how many people visit the platform every month.
How Many Daily Active Users Does Reddit Have?
Reddit is one of the most popular social networking platforms, with 52 million daily active users. The user base has grown by 44% in the last year, and the trend continues. The site is known for its engaged and passionate user base, which drives meaningful discussions on various topics.
How Frequently Do Users Access Reddit?
In the United States, 52% of users access Reddit daily. 30% of users access Reddit weekly. The frequency of monthly Reddit users access is 95%.
What’s The Average Session On Reddit?
Reddit users spend an average of 9 minutes and 48 seconds on the site per session. The platform boasts a wide variety of content, with something to appeal to everyone. With such an engaged internet users base, it's no wonder that Reddit is one of the most popular social networking sites around.
How Many Subreddits Does Reddit Have?
A total of 3,125,000 subreddits are currently available on Reddit. This number is constantly growing as new users create their communities to discuss various topics. The vast majority of these subreddits are active and welcoming to new members. There is sure to be a subreddit for everyone, no matter their interests.
How Many Subreddits Are Added Each Month?
From January to September 2021, Reddit added 558,799 new subreddits to the platform. This averages out to around 62,089 unique subreddits being added per month. These numbers demonstrate the continued popularity and growth of Reddit as a social media platform.
How Many Posts Are Shared On Reddit Each Year?
In 2020, Reddit saw a 52.4% year-over-year increase in posts, with 303.4 million posts being made. This significant growth can be attributed to the number of posts on Reddit having almost doubled since 2018, meaning that an additional 150.4 million Reddit posts are being made per year. This trend is likely to continue as Reddit continues to grow in popularity.
How Much Is Reddit Worth?
Reddit has been growing in popularity and investment over the past few years. As of August 2021, the company was valued at $9.6 billion after a recent funding round. This is triple the value of the company just two years prior.
In 2019, Reddit was valued at $2.7 billion in a Series D funding round. In 2021, Reddit's value doubled to $5.8 billion in a Series E funding round. Just eight months later, Reddit was again valued at over $9 billion in a Series F funding round.
Looking at the historical data, it is clear that Reddit has seen substantial growth in terms of its pre-money valuation over the past few years. This presents an opportunity to reach a large and engaged audience for businesses and marketers.
How Much Money Has Reddit Raised?
As of early 2019, Reddit had raised $1.3 billion across 7 funding rounds. However, most of this funding (73.8%) was allocated during rounds announced within the past 2 and a half years.
In 2005, Reddit raised $100,000 in a seed round of funding. In 2012, they raised $1 million in a Series A round. In 2014, they raised $50 million in a Series B round. Also, in 2017, they raised $200 million in a Series C round.
Later, in 2019, they raised $300 million in a Series D round and reached $250 million in a Series E round. Finally, in August 2021, Reddit raised $410 million in a Series F round of funding.
Reddit Gender Demographics
According to recent statistics, most Reddit users are male (62%), with the remaining 38% being female. This gender split is slightly different from that of the general population. However, it's still interesting to see how the Reddit community stacks up in terms of gender demographics.
How Many Employees Does Reddit Have?
Reddit is a website with approximately 700 employees worldwide, most of which are based in the United States. The company plans to increase its workforce to over 1,400 in 2021. In 2020, employees on H1B visas reported a median base salary of $187,500. The average annual salary is estimated at $124,430.
The median tenure at Reddit, according to LinkedIn data, is 1.7 years. The percentage of Reddit employees who work in engineering is 38.1%, while Business Development is 13.8%. The employees who work in sales and marketing are 10%.
Reddit Users By Country
According to a recent study, more than half of all Reddit users are in the United States. It has the most extensive user base at 47.82%, followed by the UK at 7.6%, Canada at 7.45%, Australia at 3.89%, and Germany at 3.37%. These five countries make up the vast majority of Reddit's userbase.
How Many Mobile App Downloads Does Reddit Have?
The social media platform Reddit has seen a significant increase in its monthly users in the past year. In January 2021, the site had 6.6 million downloads worldwide, double the amount from the previous year.
As of 2020, Reddit had an estimated 122.5 million installs worldwide on iOS and Android devices. The majority of these installs, 46%, come from users in the United States. Other countries with many Reddit installs include the United Kingdom, Canada, and Australia.
In January 2020, Reddit had 2.9 million app downloads. This number grew to 3 million in February and 3.2 million in March. In June, app downloads decreased slightly to 3.3 million but increased significantly to 3.8 million in July and 4 million in August.
The downloads continued to grow in September and October, reaching 4.1 million and 4.2 million, respectively. Then, in January 2021, app downloads reached 6.6 million. This trend seems to be continuing as more and more people are using Reddit regularly.
What Are The Most Popular Subreddits?
The themes of the top 10 subreddits tend to be humor, news, gaming, science, and Reddit. This is based on the number of subscribers each subreddit has.
The subreddit with the most subscribers is /r/announcements, with over 117 million. /r/funny is in second place with 37.51 million subscribers. The top five are /r/AskReddit, /r/gaming, and /r/aww with 33.73 million, 30.66 million, and 29.43 million, respectively.
Music lovers will be happy to know that /r/Music is in sixth place with 28.10 million subscribers, while those who enjoy looking at pictures can do so on /r/pics, which has 28.08 million subscribers. The seventh and eighth most popular subreddits are /r/worldnews and /r/science, with 26.99 million and 26.73 million subscribers. Last but not least, /r/todayilearned is in tenth place with 26.18 million subscribers.
As you can see, there is a subreddit for everyone on Reddit, and the community continues to grow every day.
FAQs
Is Reddit Free?
Yes, Reddit is free to use. There are no subscription fees or paywalls. You can browse and participate in the site by creating an account, but certain features are only available to premium users.
What Is Reddit Really Used For?
Reddit is a social news and entertainment website where users can submit content in links or text posts. Other users then vote the submissions up or down, determining their position on the site's front page. Popular content rises to the top, while less popular content sinks to the bottom.
Can Someone Find Out Who You Are On Reddit?
Yes, if you're not careful about protecting your identity, someone can find out who you are on Reddit. Be sure to use a pseudonym when posting, and avoid revealing any personal information in your posts or comments.
How Is Reddit Different From Facebook?
Reddit is different from Facebook in a few key ways. First, while Facebook requires you to "friend" other users to see their updates, Reddit has no such requirement.
Second, Facebook is primarily a way to stay connected with friends and family, while Reddit is mainly a way to find and share interesting content.
Facebook's algorithm determines what content you see in your feed, while on Reddit, you can choose which subreddits (topic-specific communities) you want to subscribe to. Also, the front page will show you the most popular submissions from those subreddits.
Is Reddit Owned By Google?
No, Reddit is not owned by Google. It is an independent website with its domain and hosting. However, some of the site's traffic does come from Google, as users often search for "Reddit" when looking for something interesting to read or watch online.
Why Is Reddit Forcing The App?
Reddit is not forcing the app but encouraging users to install it as the mobile website is less user-friendly. The app offers a better experience, with features such as notifications and a night mode that are not available on the mobile website.
Can I Delete My Reddit Account?
Yes, you can delete your Reddit account by going to your account settings and clicking the "Deactivate Account" button. Once you deactivate your account, it will be permanently deleted after 30 days.
What Is Karma On Reddit?
Karma is a points system that allows users to upvote or downvote content to show their approval or disapproval. The more karma a user has, the more credibility they have on the site. Users with high karma are often respected for their contributions and opinions.
What Does R4r Mean On Reddit?
R4R stands for "Reddit for Redditors." It is a subreddit (topic-specific community) where users can post about anything they want without worrying about being downvoted or banned. This makes it a good place to find interesting content and start discussions.
Can You Change Your Name On Reddit?
No, you cannot change your username on Reddit. Once you create an account, you will be stuck with the same username forever. This is to prevent users from trolls and spam. However, you can deactivate your account and create a new one with a different username if you so desire.
Conclusion
It's clear that Reddit is a platform with a massive and highly engaged user base. With such a large and passionate user base, it's no surprise that Reddit has become one of the most popular social media platforms.
However, what is perhaps most impressive about Reddit is the diversity of its users. The platform is popular with people of all ages, but it also has a very international user base. This makes Reddit an ideal platform for businesses and organizations looking to reach a wide variety of people.
Overall, it is a place where people can come together to discuss their interests, share news and information, and even learn new things.
We hope this Reddit user statistics report has provided you with some valuable insights into the world of Reddit and its users.
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