Roblox User & Demographic Statistics (2022)

If you have school-aged children, you have probably heard the name Roblox, or maybe they have asked you to buy them Robux for their video game. Along with Minecraft and Fortnite, Roblox has become a household name and is played by hundreds of millions of people worldwide.

What is Roblox?

The brains behind Roblox is Canadian programmer David Baszucki. In 2004, David and co-founder Erik Cassel developed the beta version of Roblox called DynaBlocks. In the same year, Baszucki tested the demo version and changed the name to Roblox and in 2006, the game officially launched.
Roblox is a free platform that gets played on smartphones, game consoles, and PCs. After creating an account, the user will choose to create their own game or play in those made by others. The players can interact with each other, share, socialize, and create. If you can imagine it, you can create it. Roblox players can develop racing games, battlefields, or other interactive, aesthetically pleasing worlds for anyone to escape reality. Robux is an in-game currency that a player can purchase. With Robux, you can buy clothing for your avatar, accessories, and other fun items to increase gameplay fun.

Roblox User & Demographic Statistics

Roblox has grown tremendously over the last few years, especially during the pandemic. Traction skyrocketed as millions of users started using the Roblox platform. Below is a breakdown of Roblox statistics over the years.

Roblox Daily Active Users

Roblox has seen exceptional daily active user growth since 2018. In the first quarter of 2018, there were 10.3 million daily users, and Roblox currently has 43.2 million global daily active users. Roblox reported 19.1 million daily active users in Q4 2019. By Q4 2020, daily active users increased by 18 million daily active users to reach a total of 37.1 million daily users. By the end of 2020, Roblox had 32.6 million daily active users – an increase of 1.85x from 2019. This could result from global lockdowns during the Covid-19 pandemic in 2020.

Roblox Monthly Active Users

Roblox saw steady growth from the beginning of 2016 until the end of 2019. Statistics show that the monthly active users at the end of 2019 were 113 million. By the end of 2020, monthly active users boomed by 78 million, ending 2020 with 191 million monthly active users.
The amount of monthly active users increased significantly in 2020. In February 2020, there were 121 million monthly active users, which increased by 11 million to 134 million users.
According to RTrack, Roblox currently has 202 million global monthly active users. This shows the significant growth Roblox has experienced over the years.

Developers on the Roblox Platform

There are approximately 9.5 million developers on Roblox, a 1.7 million increase from 2017. There were only 634,000 developers on Roblox in 2016, showing the exponential growth the company has had over the years.

Most Concurrent Users

Concurrent users are the number of players who regularly use the platform over a period. The highest number of concurrent users Roblox had during its peak was 5.7 million.

How Many Roblox Users Are Based in the US & Canada?

There are 12.1 million daily active users in the United States and Canada alone. That’s 28% of the daily active user total. In addition, the amount of users in the US and Canada has increased by 6.14% since the 2nd quarter of 2020.  

Engagement Hours on Roblox

The overall time spent on the Roblox platform is called “engagement hours.” Roblox had a low level of engagement when it initially began in 2006. Since 2016, the number of hours spent on the platform has increased dramatically.
In the second quarter of 2021, Roblox users engaged for 9.73 billion hours, increasing from 2.1 billion in early 2018.
Engagement hours nearly doubled between Q1 and Q2 of 2020, likely due to the Covid-19 pandemic.

What’s The Average Daily Usage on Roblox?

On average, Roblox daily active users spend 2.6 hours (156 minutes) every day on the platform.

How Many Games Are Available on Roblox?

Roblox refers to the number of games available as "experiences." Roblox has over 40 million games, as per internal Roblox data.

What Are The Most Popular Games on Roblox?

The following are the 10 most popular games on Roblox, ranked by the number of visits:
  1. Adopt Me! – 24.40 billion
  2. Tower of Hell – 14.49 billion
  3. MeepCity – 11.78 billion
  4. Brookhaven – 11.39 billion
  5. Piggy – 9.36 billion
  6. Royale High – 6.6 billion
  7. Murder Mystery 2 – 6.56 billion
  8. Jailbreak – 5.35 billion
  9. Welcome to Bloxburg – 5.05 billion
  10. Work at a Pizza Place – 3.41 billion

Age Distribution of Roblox’s Users

Roblox is primarily used by adolescents, with 67% of users under 16 years old. Only 14% of Roblox's users are over the age of 25. By 2020, 54.86% of Roblox's daily active users were under 13. This is similar to recent years, with 59.3% in 2019 and 57.76% in 2018.
The age distribution of Roblox users is as follows:
  • 25+: 14%
  • 17 – 24: 16%
  • 13 – 16: 13%
  • 9 – 12: 29%
  • Under 9: 25%

Roblox Users by Gender

In 2016, there were only 35% of female Roblox users. However, there has been a significant change since then, as gender distribution is almost equal.
Roblox users by gender:
  • Female: 44%
  • Male: 51%
  • Unknown: 5%

Roblox Financials

How Does Roblox Make Money?

Roblox makes money from user subscription fees and Robux purchases by users. In addition, developers pay a commission fee when they make a transaction. Developers receive 70% of each sale, and Roblox will retain 30%.
Roblox leverages Robux, their internal currency, in the main business model. While most gameplay is free to all players, they can purchase items to enhance their game. 

What is Roblox Worth?

At the end of Q1 2021, Roblox’s market cap was $35.69 billion, and by the end of Q3 2021, their market cap stood at $50.54 billion. Near the end of Q3 2021, Roblox’s market cap peaked at 56.74 billion.
Roblox is now the 450th most valuable company by market cap as of October 2021, with a market cap of $43.02 billion.

What is Roblox’s Current Revenue?

Roblox ended 2020 with $310 million in revenue. By the end of Q4 in 2020, revenue had more than doubled to $171.66 million.
Roblox earns $454.1 million in quarterly revenue, up nearly fourfold from Q2 2019.

Mobile Spending on Roblox Worldwide

Roblox has seen a considerable increase in mobile spending in recent years. For example, Roblox spent under $20 million on mobile in 2016 and $109 million in the first few months of 2019. Roblox mobile spending increased to $308 million in the third quarter of 2020. Mobile spending peaked in Q2 2020, with mobile spending at $319 million.
In 2020, mobile spending on Roblox in the United States was $746.4 million.

How Much Robux Has Been Purchased?

Roblox refers to the sale of Robux as “bookings.” The average Roblox player purchases around $15.41 in Robux in 2021, a $4.97 increase from 2018. The following is the number of bookings made in the last four years:
  • 2018: $499 million
  • 2019: $694.26 million
  • 2020: $1.24 billion
  • 2021: $1.31 billion 

How Much Have Developers on Roblox Made?

Roblox developers generated over $129 million in Q2 2021. Since the beginning of 2018, there has been an almost 8-fold increase. In 2020, Roblox developers earned more than $328 million.
Over 960,000 community developers received virtual currency on Roblox between September 2019 and September 2020. 99.47% of these community developers earn less than $1,000 annually.
The following is a list of creators and developers and their earnings after exchange fees:
  • 962,452: $0+
  • 3,749: $1,000+
  • 1,057: $10,000+
  • 249: $100,000+
  • 3: $10 million+

Social Media Statistics

Where Does Roblox Rank in Video Game Popularity

Roblox ranks 6th out of the 135 tracked MMOs (massively multiplayer online game).

FAQs

Is Roblox child friendly?

Roblox is certified as a safe gaming platform according to the COPPA (Children’s Online Privacy Protection Act) law because the chats are filtered. However, parents need to ensure the account restrictions are turned on for users under the age of 13 and monitor their interactions with other users.
Roblox has stated that the platform was made for kids and teens, to which they are committed to ensuring user safety. The company has a team of people monitoring engagement among users in multiple languages and filters content for users 13 and below, for example, blocking the use of numbers or language that could identify the user.

How much is $1 in Robux?

$1 is approximately 80 Robux. However, the more you spend, the less the Robux will cost. For instance, $4.99 gives you 400 Robux, but $19.99 gives you 1,700 Robux, which is 85 Robux to the dollar.

How much is 1 million ROBUX in USD?

It costs $12,500 for 1 million Robux. However, premium subscribers will pay $11,364 for 909,090 Robux, and they’ll get a 90,910 bonus, making it 1 million Robux.

How to redeem Roblox gift cards?

Redeeming a gift card on Roblox is simple:
  1. Log into your Roblox account
  2. Go to the Code Redemption page
  3. Enter the code from the gift card in the box
  4. Click Redeem

How to get voice chat on Roblox?

To activate voice chat in Roblox, do the following:
  1. Log into your Roblox account
  2. Click on Settings in the top right hand corner
  3. Click on the Privacy tab
  4. Enable voice chat feature

How to change the display name on Roblox?

Change your display name on Roblox by:
  1. Log into your Roblox account
  2. Go to Account Settings
  3. Select Account Info
  4. Select Change Display Name
  5. Enter a new name
  6. Click Save
  7. Refresh to see the new display name

What does AFK mean in Roblox? 

AFK means “away from keyboard” in Roblox. However, it is a common abbreviation used by players in multiplayer games.

Conclusion

Playing Roblox is like taking an exciting adventure with millions of worlds created by the platform and other users. Step inside the imaginations of your peers and discover things unknown.
With its exceptional growth over the last two years, it is clear that nothing is standing in the way of continued worldwide success for the company.
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