TikTok Demographics and User Statistics (2022)

Do you want to know who is using TikTok and for what purposes? Since its launch in 2016, TikTok has taken the social media world by storm. The app now has over 1 Billion active users worldwide and is especially popular with Gen Z users. In fact, 60% of TikTok's user base is between the ages of 16 and 24.
While TikTok first gained popularity in Asia, it is now used by people worldwide. In fact, the app is available in 141 countries and 39 languages.
So, what do we know about the people who are using TikTok? Let's take a closer look at it.

TikTok Facts

What is TikTok?
TikTok is a social media platform for creating and sharing short videos. It was built in 2016 by the Chinese company ByteDance, and it has become one of the most popular social media platforms in the world. As of January 2022, TikTok had over 1 Billion active users worldwide.

Who Created TikTok?

TikTok was created by the Chinese company ByteDance. The app was first called Douyin, and it was launched in China in September 2016. ByteDance acquired the social media platform Musical.ly in November 2017 and relaunched it as TikTok the following year.

When Was TikTok Made?

TikTok was launched in September 2016. Since then, it has become one of the most popular social media platforms globally. TikTok’s demographics are mainly young, with most users under the age of 30.

Who Created Musically?

Musically was created by two friends, Alex Zhu and Luyu Yang, in China. The app is based on the idea of allowing users to create and share short videos on a variety of topics. Musical.ly was initially designed as an educational platform where users could upload videos teaching or learning different subjects.

TikTok Demographics and User Statistics

TikTok has experienced explosive growth in recent years and is now one of the world's most popular social media platforms. Here are some key TikTok statistics that businesses should be aware of in 2022:

TikTok Active Users

The monthly active Tiktok users base has continued to grow rapidly, reaching one billion in 2022. This represents year-over-year growth of 48%.

Company Valuation

TikTok company was valued at $280 billion in August 2021. This makes it one of the most valuable startups in the world.

User Growth Rate

TikTok has been growing exponentially in recent years, with a 1157.76% increase in its global userbase between Jan 2018 and July 2020. The United States saw an even greater growth rate of 787.86% during that same period. India has been the biggest contributor to TikTok's success, accounting for 611 million downloads.

TikTok Engagement

The engagement on TikTok is significantly higher than on any other social media app. TikTok users are highly engaged with the platform, with an average user session length of 10 minutes per day on the app. In 2019, the total time spent on TikTok was 68 billion hours. The Tiktok app continues to grow in popularity, with more and more people using it every day.

TikTok U.S. Market Penetration

TikTok has made significant inroads in the United States, with multiple American adults now using the platform. The users of TikTok in the United States have increased rapidly in the past 20 months and have now reached 100 million users. This number is 37.36% of America's 267.6 mobile internet users, showing how popular the app has become.

US Demographics

The users of TikTok are mainly constituted of Generation Z, and 47.4% of them are aged between 10 and 29. In the last 18 months, the number of American adults using TikTok has increased five times.
If you're looking to reach a large and engaged audience on social media, TikTok should be high on your list. With its rapidly growing user base and high engagement levels, businesses of all sizes can find success on the platform.
Active TikTok Users And Demographics
TikTok has over 1 Billion active users worldwide, with the majority being young people. The average TikTok user is between 16 and 24, making up 60% of the app's user base.

How Many People Are on TikTok?

The active TikTok users worldwide have increased rapidly since the app was first launched in 2016. The current monthly active users reach 1 billion, according to the app's parent company, ByteDance. TikTok is one of the fastest-growing apps in terms of percentage of the market share.
Other popular social networking apps such as Facebook, Instagram, and Snapchat have much higher monthly active users. However, TikTok is quickly gaining ground and is expected to continue overgrowing in the coming years.

TikTok Users by Ages

Most of TikTok’s userbase is Gen Z ( people born after 1996), with around 50% of US teenagers calling it their favorite social media platform. The age group 10-19 years old accounts for 25% of TikTok’s global users. While 22.4% are between 20-29.

TikTok Usage by Household Income

The household income group that is most likely to use TikTok daily is those earning 100,000 to 150,000 dollars annually. In fact, 53 percent of respondents in this income bracket use the app daily. On the other hand, those earning 50,000 to 99,000 dollars annually are the least likely to use TikTok regularly, although 36 percent still use it at least once a week.
It should be noted that these statistics are based on a survey conducted in September 2021 and may not reflect current trends. Nevertheless, they provide valuable insights into how TikTok usage varies among income groups.

How Many Downloads Does TikTok Have?

TikTok has been downloaded over 3 billion times on the App Store and Google Play, making it one of the most downloaded apps. It is especially popular with Gen Z users, who make up a large percentage of its user base.

Average Time Spent on TikTok

With 52 minutes being the average time spent on TikTok globally per day, it is safe to say that the app is quite popular. In fact, 90% of users access TikTok daily, which says a lot about how engaged its users are. The average session time for TikTok is 10.85 minutes which is higher than any other social media app available today. In the US, users' average time spent on TikTok is 33 minutes per day.

Top TikTok Downloads by Country

The top downloads by the country for TikTok are India, China, the United States, Canada, and the UK. India has the most significant number of downloads, with 611 million. China is in second place with 196.6 million, followed by the United States with 165 million. Canada and the UK are in fourth and fifth places respectively.
Thus we see that TikTok is quite popular in several countries worldwide. It is available in 39 languages and 141 countries.

Frequency of TikTok Usage by Gender

TikTok usage is fairly evenly split between male and female users, with slightly more male users than female users. However, the app is most popular with Gen Z males, who make up a large percentage of its user base.
The percentage of males using TikTok every day is higher than females. In September 2021, a survey found that 52 percent of males used TikTok daily while 50 percent of females did the same.

Top TikTok Users

While TikTok is mostly used for entertainment purposes, many users have managed to turn their popularity on the app into a full-fledged career. Some of the most popular TikTok users are now making six-figure incomes from posting videos on the app.

Top 10 TikTok Users And Channel Creators
The top ten TikTok creators and users are as follows: Charli d'Amelio, Khabane lame, Addison Rae, Bella Poarch, Zach King, Will Smith, TikTok, Dixie D'Amelio, Spencer X, and Loren Gray.
These individuals have demonstrated significant success on the app, with some amassing millions of followers. Their content varies from creative lip-syncing videos to comedic skits and challenges. However, all ten have one thing in common: their talent for engaging an audience and producing quality content that keeps people coming back for more.
TikTok User Earnings
The user earning potential on TikTok is high, with top earners bringing in millions of dollars each year.
Addison Rae average around 5 million USD a year, Charlie D’Amelio around 4 million USD, and Dixie D’Amelio 2.9 million USD. Loren Gray is at 2.6 million USD a year, while Josh Richards and Michael Le are at 1.5 million USD a year. Spencer X rounds out the list with 1.2 million USD a year in earnings.
Content creators can make a significant amount of money on TikTok by producing engaging and creative videos that appeal to their audience.
Top 10 TikTok Content Categories
The top categories on TikTok are entertainment, dance, pranks, fitness, home reno, beauty, fashion, cooking, life hacks, pets, and outdoors. These categories have amassed a total of 535 billion views.
Entertainment is by far the most popular category on TikTok, with 535 billion views. This is followed by a dance with 181 billion views and then pranks with 79 billion views. Fitness and sports come in fourth with 57 billion views, and home reno and DIY round out the top five with 39 billion views.
The remaining top categories are beauty and skincare (33 billion views), fashion (27 billion views), recipes and cooking (18 billion views), life hacks and advice (13 billion views), pets (10 billion views), and outdoors (2 billion views).
Top 10 TikTok Hashtags by Popularity
The top hashtags on TikTok give us a good insight into what content is popular on the platform. The most popular hashtag is currently #tiktok, followed by #love, #funny, and #memes. It's no surprise that music is also a popular topic on TikTok, with the hashtag #music.
Memes is another popular category, with the hashtag #memes appearing in the fourth. The rest of the list is rounded out by hashtags such as #cute, #fun, #music, #happy, and #fashion. These hashtags give us a good idea of the popular content types on TikTok.

TikTok Revenue Growth

TikTok is popular with people of all ages, but it is especially popular with teenagers and young adults. The app is free to download and use, but it makes money through advertising. Here are insights into revenue and valuation.

TikTok Revenue

TikTok's revenue has grown rapidly since it was first founded in 2016. In 2018, TikTok's revenue was $7.4 billion, and it will grow to $17 billion by 2019, which is more than double the $7.4 billion revenue in 2018. This rapid growth is due to the app's popularity, which has been downloaded over 1 billion times.

TikTok Valuation

Bytedance, the parent company of TikTok, is now the most valuable startup globally, with a valuation of $110-$180 billion. This just shows how successful TikTok has been in such a short amount of time.

Social Media Statistics

TikTok has seen a meteoric rise in popularity in recent years. The short-form video-sharing app has been downloaded over 3 billion times. It is used by over 1 billion people monthly, making it one of the world's most popular social media platforms.
Due to its massive user base, TikTok has become a very lucrative social media platform for advertisers and businesses.

Where Does TikTok Rank in Social Media Popularity?

Among social media sites, Tiktok is ranked 7th in active users. As of September 2021, TikTok has 1 billion monthly active users worldwide. Other social media sites include Facebook, YouTube, WhatsApp, Instagram, and Facebook Messenger.


Is Tiktok Banned In China?

Despite its development by a Chinese company, TikTok is banned in China. The app was launched in 2016 by a Beijing-based startup called ByteDance. It rapidly gained popularity among young people worldwide and became the most downloaded app globally. However, in China, the app is not available on any app store.

How Does Tiktok Make Money?

TikTok makes money through advertising and paid partnerships with brands. The app offers brands a range of ad products, including in-feed video Tiktok ads, branded hashtag challenges, brand takeovers, etc. In addition, TikTok has also signed deals with major brands to create exclusive content for the platform.

How Much Does Tiktok Cost?

TikTok is a free app and does not charge any subscription fee. Users can watch Tiktok videos without any ads or interruptions.

Why Did Tiktok Delete My Video?

There are several reasons why TikTok might delete your video. It could be because of copyright infringement, inappropriate content, or simply because your video did not follow the community guidelines. If you think your video was deleted unfairly, you can appeal the decision by contacting TikTok directly.

Does Tiktok Boost Your First Post?

No, TikTok does not give any special treatment to your first post. All videos are treated equally and are algorithmically sorted based on engagement and other factors.

How Many Followers Do You Need To Be Considered Famous On Tiktok?

There is no definitive answer to this question as it varies depending on the person's popularity and influence within the TikTok community. Generally speaking. However, you would need a few thousand followers before being considered famous on TikTok.

How Many Followers Do You Have To Have To Be Verified?

There is no set number of followers required to be verified on TikTok, but generally, you will need a few thousand followers before being eligible for verification.

What Does Ratio Mean On Tiktok?

The ratio on TikTok is the ratio of likes to views on your videos. A high ratio means that your videos are getting more likes than views, while a low ratio indicates that your videos are getting more views than likes.

How To Change Tiktok Username?

To change your TikTok username, go to your settings and select the "Edit Profile" option. You can change your username, bio, and other profile information.

Can You See Who Viewed Your Tiktok?

Yes, you can see who viewed your TikTok video by going to the "Views" tab on the app. The Views tab shows you how many people have viewed your video and lets you see which specific users have viewed it.


That was all about TikTok demographics and statistics. As you can see, the app is quite popular with young people worldwide. But to understand who is using the app and how you'll need to keep up with the latest data as it's released.
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