TikTok has experienced explosive growth in recent years and is now one of the world's most popular social media platforms. Here are some key TikTok statistics that businesses should be aware of in 2022:
TikTok Active Users
The monthly active Tiktok users base has continued to grow rapidly, reaching one billion in 2022. This represents year-over-year growth of 48%.
TikTok company was valued at $280 billion in August 2021. This makes it one of the most valuable startups in the world.
User Growth Rate
TikTok has been growing exponentially in recent years, with a 1157.76% increase in its global userbase between Jan 2018 and July 2020. The United States saw an even greater growth rate of 787.86% during that same period. India has been the biggest contributor to TikTok's success, accounting for 611 million downloads.
The engagement on TikTok is significantly higher than on any other social media app. TikTok users are highly engaged with the platform, with an average user session length of 10 minutes per day on the app. In 2019, the total time spent on TikTok was 68 billion hours. The Tiktok app continues to grow in popularity, with more and more people using it every day.
TikTok U.S. Market Penetration
TikTok has made significant inroads in the United States, with multiple American adults now using the platform. The users of TikTok in the United States have increased rapidly in the past 20 months and have now reached 100 million users. This number is 37.36% of America's 267.6 mobile internet users, showing how popular the app has become.
The users of TikTok are mainly constituted of Generation Z, and 47.4% of them are aged between 10 and 29. In the last 18 months, the number of American adults using TikTok has increased five times.
If you're looking to reach a large and engaged audience on social media, TikTok should be high on your list. With its rapidly growing user base and high engagement levels, businesses of all sizes can find success on the platform.
Active TikTok Users And Demographics
TikTok has over 1 Billion active users worldwide, with the majority being young people. The average TikTok user is between 16 and 24, making up 60% of the app's user base.
How Many People Are on TikTok?
The active TikTok users worldwide have increased rapidly since the app was first launched in 2016. The current monthly active users reach 1 billion, according to the app's parent company, ByteDance. TikTok is one of the fastest-growing apps in terms of percentage of the market share.
Other popular social networking apps such as Facebook, Instagram, and Snapchat have much higher monthly active users. However, TikTok is quickly gaining ground and is expected to continue overgrowing in the coming years.
TikTok Users by Ages
Most of TikTok’s userbase is Gen Z ( people born after 1996), with around 50% of US teenagers calling it their favorite social media platform. The age group 10-19 years old accounts for 25% of TikTok’s global users. While 22.4% are between 20-29.
TikTok Usage by Household Income
The household income group that is most likely to use TikTok daily is those earning 100,000 to 150,000 dollars annually. In fact, 53 percent of respondents in this income bracket use the app daily. On the other hand, those earning 50,000 to 99,000 dollars annually are the least likely to use TikTok regularly, although 36 percent still use it at least once a week.
It should be noted that these statistics are based on a survey conducted in September 2021 and may not reflect current trends. Nevertheless, they provide valuable insights into how TikTok usage varies among income groups.
How Many Downloads Does TikTok Have?
TikTok has been downloaded over 3 billion times on the App Store and Google Play, making it one of the most downloaded apps. It is especially popular with Gen Z users, who make up a large percentage of its user base.
Average Time Spent on TikTok
With 52 minutes being the average time spent on TikTok globally per day, it is safe to say that the app is quite popular. In fact, 90% of users access TikTok daily, which says a lot about how engaged its users are. The average session time for TikTok is 10.85 minutes which is higher than any other social media app available today. In the US, users' average time spent on TikTok is 33 minutes per day.
Top TikTok Downloads by Country
The top downloads by the country for TikTok are India, China, the United States, Canada, and the UK. India has the most significant number of downloads, with 611 million. China is in second place with 196.6 million, followed by the United States with 165 million. Canada and the UK are in fourth and fifth places respectively.
Thus we see that TikTok is quite popular in several countries worldwide. It is available in 39 languages and 141 countries.
Frequency of TikTok Usage by Gender
TikTok usage is fairly evenly split between male and female users, with slightly more male users than female users. However, the app is most popular with Gen Z males, who make up a large percentage of its user base.
The percentage of males using TikTok every day is higher than females. In September 2021, a survey found that 52 percent of males used TikTok daily while 50 percent of females did the same.